8/24/2023 0 Comments Linkedin recruiter jobThere are six people hired on LinkedIn every second.ħ5% of workers who recently changed jobs used LinkedIn to research their job and career options. There are 77 job applications submitted on LinkedIn every second.Ĥ9 million people search for jobs on LinkedIn each week. LinkedIn saw a 34% year-on-year increase in revenue from 2021 to 2022.ĭuring this time, the company’s revenue grew from $10.3 billion in 2021 to $13.8 billion in 2022, an increase of about $3.5 billion. Here is the breakdown of the revenue LinkedIn has earned each year during this ten year span: LinkedIn Annual Revenue (2010 – 2022) Year ![]() LinkedIn’s annual revenue has grown from about $243 million in 2010 to about $13.8 billion in 2022. The year-by-year breakdown is as follows: LinkedIn Number of Monthly Active Users Year has increased from 53.8 million in 2018 to 66.8 million in 2022. The number of monthly active LinkedIn users in the U.S. This means that when companies advertise on LinkedIn, the customers that see those ads are six times more likely to make a purchase, sign up for an email update, or visit a website – whatever the marketer’s goal is in running the ad.ĥ2% of B2B buyers said that LinkedIn had the biggest impact on their research and buying process.īlogs were ranked as the second-strongest influence in the B2B buying process, with 42% saying that they had the biggest impact on their research. This means that when brands’ potential customers see ads on LinkedIn, their intent to make a purchase from those brands has been shown to go up by as much as 33%.Ĭustomers who see brand messages on LinkedIn are six times more likely to convert. In addition, LinkedIn was rated the number one platform for lead generation by B2B marketers in general.Īd exposure on LinkedIn results in a 33% increase in purchase intent. Marketers see conversion rates that are twice as high on LinkedIn as they are on other platforms.Ĥ0% of B2B marketers consider LinkedIn to be the most effective channel for high-quality leads. LinkedIn posts that include at least one link see 45% more engagement than those that don’t have a link. Facebook ranked last, with just 30% saying that they felt the platform protects users’ privacy and data.Īds run on LinkedIn can reach 160 million users in the U.S. The next-highest ranking was Pinterest, with 43% saying the same. LinkedIn was voted the number one most trustworthy social media platform by users.ĥ0% of survey respondents said they agreed or strongly agreed that LinkedIn protects their privacy and data. There are a few different versions of this subscription designed to fit several groups of people: Employees looking for jobs, business owners, sales and marketing teams, and recruiters. This is by far the majority of users, as 27% have 501-999, 12% have 1,000-1,999, and 3% have 2,000-2,999 connections.Ībout 39% of LinkedIn users have paid Premium subscriptions. More specifically, 54% have less than 500. Most LinkedIn users have less than 500 connections. More than 57 million LinkedIn accounts belong to businesses, and 120,000 belong to schools.įour out of five LinkedIn users drive business decisions at their place of employment. college graduates are on LinkedIn.ĥ9.1% of LinkedIn users are between 25 and 34 years old.Ģ0.4% of LinkedIn users are between 18 and 24 years old.ġ7.7% of LinkedIn users are between the ages of 35 and 54.Ģ.9% of LinkedIn users are age 55 or older.Ĥ2.8% of LinkedIn users are female, and 57.2% are male. There are over 65 million company decision-makers on LinkedIn.ĥ1% of U.S. Here is the breakdown of how many LinkedIn users each country has:įrance, Indonesia, Canada, Mexico, and Italy round out the top ten list. The remaining three of the top five include China, Brazil, and the United Kingdom. and India are the two countries with the highest number of LinkedIn users. ![]() adults have LinkedIn accounts.Ībout 48.5% of LinkedIn users are active each month, and 16.2% are active daily. There are about 200 million LinkedIn users in the U.S. This is an increase of about $3.5 billion from the year before, when it earned $10.3 billion. ![]() In 2022, LinkedIn earned $13.8 billion in revenue. Marketing | Sales | Trends and Projections | Job Searching More than 65 million decision-makers are on LinkedIn.Ĩ7% of recruiters find LinkedIn the most effective platform for vetting job candidates.įor further analysis, we broke down the data in the following ways: More than 58 million businesses have LinkedIn accounts.ġ6.2% of LinkedIn users use LinkedIn daily. LinkedIn has users across over 200 countries. There are about 66.8 million monthly active LinkedIn users in the U.S. It’s estimated that there are 900 million LinkedIn members worldwide. LinkedIn has firmly established itself in the social media universe, especially where job searches and B2B marketing is concerned.
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